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Transforming Prospective Student Engagement through Data-Driven Insights

September 3, 2024
Insights News
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Robyn Hammontree, Senior Managing Director, Partnership Development | Learning; Regina Law, VP Partnership Development | Technology; Kevin Phang, VP Partnership Development | Marketing & Enrollment

We have a new article out in UPCEA’s Industry Insights, “Transforming Prospective Student Engagement through Data-Driven Insights.” It dives into why data and technology are super important for creating a well-rounded student experience. It talks about how we need to broaden our data sources and use AI to make our interactions with students more personal. Plus, it explores how AI can really change the game in higher education by boosting student engagement and recruitment. The takeaway? Embracing AI technology and tapping into diverse data sources is key to thriving in higher ed. It especially helps universities get closer to potential students by offering personalized experiences at scale, all without needing extra staff.

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