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Insights

A green chalkboard with the word "recruitment" positioned over the word "enrollments" followed by an equal sign that leads to the letters "TCA (Total Cost Acquisition)".

TCA – What is it, Why is it important, and How to optimize it

Universities have been under fire for the last decade. Between student debt debates targeting high tuition costs, industries valuing certifications at the same level as university degrees, and COVID-19 pushing students into online curriculums, recruitment programs have been shaken to their core. So it comes as no surprise that university leaders would start to tighten […]
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Part IV: Student Support Systems in the Post-Pandemic Environment

By Robyn Hammontree In our previous commentary on the findings from the latest installment of the Changing Landscape of Online Education (CHLOE) report, CHLOE 9: Strategy Shift: Institutions Respond to Sustained Online Demand, we discussed the idea that many schools are missing an opportunity to promote the quality of their online learning programs.
Sand sifts through an green hourglass and forms the shape of an award ribbon at the base.

Part III: Quality of Online Offerings: A Missed Marketing Opportunity?

By Kevin Phang One point about online learning that doesn’t need a survey’s confirmation is that as it shifts from a nice bonus feature to a cost of entry, simply saying “we have online options” has limited (or zero) marketing value. What we found in the latest installment of the Changing Landscape of Online Education (CHLOE) report
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Part II: Cost Center vs Revenue Generator

By Regina Law Continuing our exploration of the latest installment of the Changing Landscape of Online Education (CHLOE) report, CHLOE 9: Strategy Shift: Institutions Respond to Sustained Online Demand. In this article, we examine the financial impact of the forced rapid implementation of remote learning modalities.
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Part I: An Introduction

By Robyn Hamontree, Regina Law, and Kevin Phang  The ninth installment of the Changing Landscape of Online Education (CHLOE) report was recently released. CHLOE 9: Strategy Shift: Institutions Respond to Sustained Online Demand offers new insights into the state of online learning in the post-pandemic world.
A hundred dollar bill folded into the shape of a boat rocks in the ocean waves.

The Economy of Partnership: Balancing Sustainability, Profitability, and Control 

By Tim Sheehan Universities are on a journey to increase revenue. But all too often, universities using the revenue sharing OPM model feel like they’re adrift and hoping they end up at the right destination.
Four separate black and white photos of students engaging with each other.

Building a Sense of Community and Belonging

Part 3 of our “Strategies to Re-Enroll and Support Students Who Have Discontinued Their Studies” series In Part 1 of this series, we looked at the foundational steps of developing a re-engagement plan for stopouts, including gathering additional data, selecting a segmentation strategy, crafting and delivering messages, and evaluating results. In Part 2, we looked […]
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Developing a Comprehensive “Bring Back” Support Plan

Part 2 of our “Strategies to Re-Enroll and Support Students Who Have Discontinued Their Studies” series In Part 1, we explored the steps involved in executing targeted re-enrollment outreach campaigns, including data collection, student segmentation, setting re-enrollment targets, crafting an outreach strategy, and measuring and evaluating results. It is also essential to have a comprehensive […]
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Transforming Prospective Student Engagement through Data-Driven Insights

We have a new article out in UPCEA’s Industry Insights, “Transforming Prospective Student Engagement through Data-Driven Insights.” It dives into why data and technology are super important for creating a well-rounded student experience. It talks about how we need to broaden our data sources and use AI to make our interactions with students more personal. […]