Skip to main content

Insights

A woman with a tablet sits on a planet in the center of a solar system.
In the realm of marketing for higher education, institutions are increasingly taking notes from the business world by exploring innovative strategies to engage with their customers—prospective students, in this case—across various platforms and touch points. One such strategy is omnichannel marketing, which focuses on creating a seamless and integrated experience for students across all channels, […]
A professional stands in a flowerpot holding a suitcase while a hand appears from out of frame holding a watering can.
Budgeting for innovation in higher ed isn’t about numbers. It’s building a culture that fosters innovation and prioritizes when and where to spend its funds.
A woman stands against a background of a human figure.
The move to blended and online learning spotlights learning design, but it’s hard to measure what is good. Schools committed to the quality of their campus-based education are making decisions that undermine that commitment.
When you’re ready to launch an online program, it’s essential to consider industry demands, accreditation requirements, and engaging key stakeholders. This guide explains how and why to focus on creating an online program that enhances learning through technology rather than simply replicating traditional methods. Key takeaways include:
Two hands hold a paper map with a key scale in the upper left corner.
With traditional methods of student recruitment undergoing a profound transformation, adaptation is the key to attracting the next generation.
A robotic arm holding a magnifying glass sticks through a circular window opening.
With traditional methods of student recruitment undergoing a profound transformation, adaptation is the key to attracting the next generation.
A rock climber in a harness climbs up the edge of a blue circle.
Students and faculty alike are demanding more from their universities, specifically more efficiency and flexibility. Technology would seem to be the answer, but with all the available options, finding the right fit can be like finding a needle in a haystack. Instead of focusing on technology as the end-all, be-all solution to every problem, university […]
A woman wearing headphones and a backpack leaps through a blue circle.
Onboarding goes a long way to setting the tone for a student’s academic experience. Make it effective.
Regularly evaluating your university’s existing programs is key to remaining relevant and meeting the evolving needs of learners and industries. This guide shows how routine auditing of curriculum effectiveness, learner outcomes, faculty engagement, and resource allocation can pinpoint areas of strength and opportunities for improvement. Key takeaways include:
It’s a challenge for university and institutional brands to stay relevant and top-of-mind in a competitive, dynamic landscape. A solid understanding of how to continuously engage and connect with your audience can help you craft meaningful messages that resonate. This guide will help you identify the unique challenges and potential solutions for your university. Key […]