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Degrees of Change: Why Universities Must Rethink MBA Programs to Meet Market Demand

Noodle’s evaluation emphasizes that an MBA remains a valuable choice in today’s online education landscape, highlighting the importance of flexibility and accessibility. As competition increases, educational providers should differentiate their degrees by offering specialized concentrations to attract a diverse student base and meet job market demands. Universities should promote MBA programs that address skills gaps […]
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Parents and the College Search: Navigating Perceptions and Expectations

Every higher education marketer knows that parents play a critical role in the selection and application process. Colleges and universities simply can’t afford to not address parents’ concerns, expectations, and thoughts. So for the second year in a row, our brand communications agency, CCA, surveyed over 1,700 parents nationwide, to better understand crucial decision factors […]
A green chalkboard with the word "recruitment" positioned over the word "enrollments" followed by an equal sign that leads to the letters "TCA (Total Cost Acquisition)".

TCA – What is it, Why is it important, and How to optimize it

Tim Sheehan, Director, Partnership Development  Universities have been under fire for the last decade. Between student debt debates targeting high tuition costs, industries valuing certifications at the same level as university degrees, and COVID-19 pushing students into online curriculums, recruitment programs have been shaken to their core. So it comes as no surprise that university […]
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Part IV: Student Support Systems in the Post-Pandemic Environment

By Robyn Hammontree In our previous commentary on the findings from the latest installment of the Changing Landscape of Online Education (CHLOE) report, CHLOE 9: Strategy Shift: Institutions Respond to Sustained Online Demand, we discussed the idea that many schools are missing an opportunity to promote the quality of their online learning programs.
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Part III: Quality of Online Offerings: A Missed Marketing Opportunity?

By Kevin Phang One point about online learning that doesn’t need a survey’s confirmation is that as it shifts from a nice bonus feature to a cost of entry, simply saying “we have online options” has limited (or zero) marketing value. What we found in the latest installment of the Changing Landscape of Online Education (CHLOE) report
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Part II: Cost Center vs Revenue Generator

By Regina Law Continuing our exploration of the latest installment of the Changing Landscape of Online Education (CHLOE) report, CHLOE 9: Strategy Shift: Institutions Respond to Sustained Online Demand. In this article, we examine the financial impact of the forced rapid implementation of remote learning modalities.
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Part I: An Introduction

By Robyn Hamontree, Regina Law, and Kevin Phang  The ninth installment of the Changing Landscape of Online Education (CHLOE) report was recently released. CHLOE 9: Strategy Shift: Institutions Respond to Sustained Online Demand offers new insights into the state of online learning in the post-pandemic world.
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The Economy of Partnership: Balancing Sustainability, Profitability, and Control 

By Tim Sheehan Universities are on a journey to increase revenue. But all too often, universities using the revenue sharing OPM model feel like they’re adrift and hoping they end up at the right destination.
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Building a Sense of Community and Belonging

Part 3 of our “Strategies to Re-Enroll and Support Students Who Have Discontinued Their Studies” series Lauren Dukes, EdD, Director, Student Support & Engagement (SSE), Noodle In Part 1 of this series, we looked at the foundational steps of developing a re-engagement plan for stopouts, including gathering additional data, selecting a segmentation strategy, crafting and […]