Market Research Services
Your Partner in Data-Informed Growth
By integrating data and research into enrollment strategy, learning design, and marketing, your insights do more than sit on a shelf; they power your next move.
Make Smarter Program Decisions with Confidence
Enhance your institution’s decision-making with comprehensive market research and actionable consumer insights that foster innovation and strategic growth. Each of our services stands alone or combines seamlessly with others so you can access exactly what your team needs, when you need it.
Programmatic Market Feasibility Studies
Reduce Risk with Market Insight
Our team explores historical student conferral trends, labor market insights, the competitive environment, and other relevant factors to determine the viability of specific programs before you invest resources.
Portfolio Assessment Studies (Degree & Non-Degree)
Optimize Your Line-Up for Shared Success
We identify high-potential programs, anchor offerings, and new opportunities to inform decisions about growth, consolidation, and long-term portfolio health. Available at the institutional level or for sub-groups such as individual colleges.
Tuition Recommendation Research
Balancing Access with Revenue Goals
Our analysis informs actionable recommendations for optimal program tuition, balancing market competitiveness with client financial needs.
Customized Surveys & Focus Groups
Because Your Situation is Yours Alone
We offer a full complement of primary research services to seek answers and insights from any target audience.
Programmatic Market Feasibility Studies
Build or Rebuild? Using Market Signals to Guide Program Decisions
You’re under constant pressure to stand out by launching new programs and updating existing ones. Too often, these big decisions are driven more by gut feeling than solid data. Move forward with confidence by identifying the best opportunities to attract learners and position your institution for growth by capitalizing on:
- Historical Student Conferral Trends: Understand where students have invested their time/money to help gauge market competition, size, and scale.
- Labor Market Insights/Demand Data: Examine current and future job market trends to identify emerging and underserved skills.
- Competitive Assessment: Ensure programs meet student expectations and pinpoint opportunities for differentiation based on labor market insights and other sources.
Strategic Portfolio Assessment Studies (Degree & Non-Degree)
What Does a Future-Ready Academic Portfolio Look Like?
As you assess how well your programs meet student and market needs, it’s critical to understand which programs anchor your growth, which need reinvestment, and where new opportunities can emerge. Our Strategic Portfolio Assessment provides the data-driven insights you need to make confident decisions about program offerings. It also identifies where further research can sharpen strategies, focus priorities, and build a portfolio for long-term success.
Strategic Portfolio Assessment rests on three core pillars:
Market Context
How national and regional labor market trends align with your current and potential programs.
Conferral Trends
Where student interest has grown, plateaued, or shifted, helping you decide where to double down or pivot.
Competitive Landscape & Internal Performance
How your programs stack up against peers, and where your strengths, gaps, and new opportunities lie.
Tuition Recommendation Research
Set the Right Price with Confidence
Setting the right price can make or break a program’s success. Enrich your decision-making by understanding the marketplace and identifying the price range that drives the strongest enrollment potential. You’ll get clear, actionable recommendations on pricing—whether for full tuition or cost per credit hour—designed to attract students and meet financial goals.
Key Data Points and Visualizations:
Competitive Tuition Landscape
See how your pricing compares with peers and competing institutions.
Tuition vs. Rank
Gain a better understanding of the influence of price on rank and student choice.
Customized Surveys & Focus Groups
Answers to Your Toughest Questions, Straight from the Source
Data reveals where you’ve been, but it doesn’t always show where you’re headed. To look forward with confidence, layer primary research into broader consultative studies or conduct it independently. Your studies is tailored specifically to your unique needs and designed to integrate seamlessly with other initiatives to ensure a cohesive, strategic approach.
Programmatic Market Feasibility Studies might be supplemented with…
- Price Elasticity & Cost–Benefit Analysis: When deeper insight is needed, we conduct market-specific tuition surveys to assess price sensitivity and model revenue outcomes across tuition scenarios.
- Student Preferences Surveys: Custom surveys on brand, key marketing messages, and program design features.
…while Strategic Portfolio Assessment Study might benefit from…
- Brand Perception Surveys: Surveys with potential students, current students, and alumni to gauge program satisfaction, perceived value, and desired career outcomes.
- Employer Engagement Surveys: Surveys to identify employer needs, validate labor market assumptions, and pinpoint specific skill gaps among graduates.
- Faculty and Administration Engagement: Primary research with institutional staff to support effective change management by gathering contextual insight and identifying opportunities and threats.
Ready to Elevate Your University’s Potential?
Join the many esteemed institutions already experiencing the Noodle difference. Elevate your university’s impact and reach with a partner committed to your success.