Graduate Enrollment Matching Service (GEMS)
If your team is fielding inquiries that never convert, chasing cold leads, or falling short of graduate enrollment goals despite growing interest, the issue may not be volume—it’s fit.
Enrollment Goals Are Rising. Resources Aren’t.
Graduate enrollment has never been more competitive. Even the strongest programs are facing steep challenges: pipelines overwhelmed with the unqualified prospects, teams stretched thin chasing cold or unqualified leads, and conversion rates that don’t reflect the effort or investment.. As pressure mounts to hit enrollment goals, personalization often gets sacrificed for scale—leading to burnout, inefficiency, and too many seats left unfilled.
What if you could focus on qualified prospects?
The ones actively exploring programs like yours—who meet your criteria, align with your mission, and are ready for a meaningful conversation.
Introducing Graduate Enrollment Matching Service (GEMS)
GEMS delivers high-intent, pre-qualified graduate prospects matched to your programs—so your team can focus on connection, not cold calls. Built by ETS and Noodle, complements your current strategy—expanding your team’s reach and improving outcomes without increasing the workload.
You only pay when a student enrolls. No upfront media spend. No long-term contracts. Just outcomes.
What Makes GEMS Different?
Unlike traditional list buys or lead generation tactics focused on scale alone, GEMS was built to solve for fit.
| Common Lead Gen Problems | GEMS Solves By… |
|---|---|
| High volume, low yield | Prioritizing quality over quantity |
| Cold leads, low intent | Matching based on actual interest and fit |
| Fragmented funnels | Integrating with your systems and teams |
| Static targeting | Custom filters based on your evolving goals |
How GEMS Elevates Your Enrollment Strategy
Here’s how it works:
Matching
We surface candidates aligned to your program’s strengths and goals using profile-driven filters.
Vetting
Every lead is reviewed for eligibility, interest, and academic fit.
Streamlined Delivery
Leads flow directly into your CRM or enrollment pipeline, ready for outreach.
Optional Conversion Support
Need help with follow-up? We can provide trained enrollment advisors, AI support, or tailored comms.
You are in control of all admissions and financial aid decisions.
CRM & Data Analytics
As a Slate Preferred Partner, we integrate seamlessly, using predictive analytics to target high-conversion prospects.
Optimized Marketing Spend
AI-driven segmentation, SEO, and paid media maximize Cost Per Enrollment (CPE) efficiency.
Real-Time Performance Tracking
Data dashboards and A/B testing refine messaging, targeting, and ROI dynamically.
Frequently Asked Questions
Like our fees for names, this favors simplicity. For the great majority of our universities, this is between 4% and 10% of tuition.
Noodle will propose language and images, but the approval is yours. Their counselors and AI will train on a document that they build with you (and is, again, subject to your approval).
Like a dating service, the suggestions are the intersection of our students’ and schools’ interests. And it’s iterative: counselors will bring up more schools as they get to know students better and see their reactions to prior suggestions.
For Slate and other standard CRMs, Noodle charges a one-time setup fee of $15,000. This allows bidirectional information sharing, updated hourly, so our respective counselors can collaborate.
It is entirely up to you. If you opt-out, we will avoid mentioning your school to students already engaged with you. You may find we enhance yield, however.
We will generally issue a credit for our enrollment fee minus your standard deposit.
We’re especially strong in the middle of the funnel, where interest often stalls. GEMS Matching Advisors personally engage and nurture students—answering questions, clarifying next steps, and helping them move from inquiry to application to enrollment. We don’t just generate names—we keep momentum going until they enroll.
Yes, GEMS complies fully with Title IV and incentive compensation regulations. It is not a commission-based or agency model—our compensation is never tied to tuition or financial aid. Instead, institutions pay a flat fee of $3,500 only when a student enrolls, which covers bundled services like marketing outreach, enrollment advising, and technical infrastructure. Our Matching Advisors are salaried professionals focused on supporting students, not closing sales, and all admissions and financial aid decisions remain entirely with the institution.
GEMS is a fee-for-service solution—not an OPM—with no tuition-sharing, no long-term exclusivity, and no shared control. Institutions maintain full ownership of their programs, brand, and strategic decisions. This model aligns with Department of Education guidance, where bundled services tied to delivery—not enrollment volume—remain compliant.
Matching, Not Marketing.
Let’s stop chasing volume and start building pipelines that convert.