In our final article addressing the findings of the latest SimpsonScarborough CMO Study, our executive team looks at issues surrounding data and measurement. While the CMO Study was titled and focused on “Brand Measurement,” our team quickly pointed out that “performance measurement” is rapidly becoming the more important gauge of the impact of marketing.
In this second article of our series commenting on the findings of the SimpsonScarborough CMO Study, our executive team discusses the issue of budgets, how they impact institutions’ efforts in the new buyer’s market, and what CMOs can do to maximize their chances of meeting goals with what most consider to be insufficient funds.
The recent release of the biennial SimpsonScarborough CMO Study prompted lively discussion among the Noodle executive team. The report raised several significant industry issues, including the changing role of CMOs, the state of marketing budgets, and the need for a fresh take on research and measurement.
Regina Law wraps up this series discussing how intentional evolutions in technology can create meaningful, lasting impact for universities. Technology is changing how we interact with the world faster than ever. But in higher education, embracing that change doesn’t have to mean massive overhauls. Innovation doesn’t have to be overwhelming. By focusing on human-centered approaches, […]
In this video, Regina Law dives into a topic that’s capturing attention across higher education: how artificial intelligence (AI) can make learning and administration more efficient and effective. But Regina’s take is different from what we often hear. For her, technology should enhance the human experience, not replace it. Here, she shares practical ways AI […]
For leaders in higher education, upgrading tech infrastructure can seem like a daunting, expensive process. But according to Regina Law, big changes don’t always mean tearing down and rebuilding from scratch. Instead, small, strategic improvements can go a long way toward enhancing the student experience and making universities more efficient. Here are three key areas […]
In the second video of a five-part series for higher ed leaders, Regina Law presents a practical framework for aligning technology with the real needs of learners. Instead of focusing solely on technical upgrades or complex tools, Regina encourages universities to look at their learner journey holistically, using it as a roadmap for tech decisions. […]
As higher education institutions navigate an evolving landscape, technology can offer critical support—but only if it’s applied thoughtfully. In the first video of our five-part series, Regina Law, Vice President of Partnership Development at Noodle, shares how technology can empower leaders in higher education, from deans to department heads, without introducing extra friction. With the […]
The rapid rise of technology and the growing role of artificial intelligence (AI) in business and society are pushing universities to update their computer science programs. To stay relevant and prepare for the future, schools need to tackle both the immediate challenges and the long-term opportunities brought by AI. Key Points: Download the 2024 Attracting […]