In this 45-minute on-demand webinar, enrollment leaders from Brandeis University and Merrimack College discuss how their institutions have made transparency a starting point for the enrollment experience, meeting prospective students earlier with clearer information about program fit, cost, and how a program fits into their lives. The session walks through the operational, cultural, and leadership decisions behind each institution’s approach, and the role technology plays in delivering that transparency at scale.
Viewers will leave with a practical view of how two institutions built trust earlier in the enrollment journey, the transferable principles behind their approaches, and a set of questions enrollment leaders can bring back to their own teams.
Panelists:
Jen Walker, VP for Enrollment Management, Brandeis University, has spent more than 17 years at Brandeis, where she oversees undergraduate and graduate admissions, financial services, and the registrar. That range gives her broad visibility into the decisions that determine whether a student can actually say yes to enrolling. LinkedIn
Jeanne Zilliox, Sr. Associate VP for Graduate and Continuing Education and Dean of Graduate Admission, Merrimack College, leads graduate and continuing education admission at Merrimack, with a particular focus on adult and returning learners. She recently completed her EdD at Penn, where her dissertation examined how innovation takes hold or stalls in graduate education. LinkedIn
Melissa Batalin (Moderator), SVP, Strategy & Delivery, Noodle, brings nearly two decades in higher ed to her work, including years consulting for large private institutions and online learning platforms before joining Noodle in 2021. She leads Noodle’s creative, strategy, and CRM automation teams, helping enrollment teams build lasting, student-centered relationships. LinkedIn
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