It’s a challenge for university and institutional brands to stay relevant and top-of-mind in a competitive, dynamic landscape. A solid understanding of how to continuously engage and connect with your audience can help you craft meaningful messages that resonate. This guide will help you identify the unique challenges and potential solutions for your university. Key takeaways include:
- Understanding your audience’s needs
- Exploring the art of crafting powerful messages
- Staying abreast of learner market trends
- Leveraging your institutional brand’s unique selling points
- How to think about your communication channel mix
- Plus some frequently used tactics you may not yet have employed: Pass Backs, a Testing Roadmap, and Conversion Rate Optimization (CRO)Tests
