Meredith Purvis

Director, Optimization

Meredith is a seasoned marketing strategist who is able to focus on the big picture while never losing sight of the tools and techniques — like SEO, campaign analytics and digital and traditional channels — that all work together and drive a marketing plan to success. Her deep capacity to understand our clients’ unique marketing challenges (and to recommend creative strategies for overcoming those challenges) make her a trusted advocate and advisor to each institution she partners with.Experienced in the creation of complex marketing plans and storytelling, Meredith’s strategic approach is rooted in empathy and an understanding of the higher education landscape.

Throughout her career, she’s worked with a wide array of clients from major healthcare organizations like The Kennedy Krieger Institute to higher education institutions including UMBC,  the University of Kentucky, the University of South Carolina, and the Community College System of Colorado, among others.