Digital Experience & Optimization Strategist
I'm Laura Donegan, the conversion rate optimization specialist at Noodle. A northern-Minnesotan by birth and Marylander by choice. I love all the seasons that Maryland has to offer, but also have an inner desire to be buried in feet upon feet of snow. My career passions include creative engagement, evolving strategies, and process improvement (aka digital marketing).
I have over 10 years of marketing experience, which ranges from modern-day digital to dinosaur era print. I am rewarded by helping others, which is why I have chosen to devote my career to industries like education and healthcare. I love a good challenge, which is why I have found a strong interest in optimizing. No, I don't just mean making landing page updates. I mean the entire user experience, from start to finish. Are we giving the user what they expect and need? Only the data will tell!
When I'm not head down on landing pages, you can find me getting into trouble with my rambunctious toddler Beckett, running or hiking with my goldendoodle Sven, inhaling pizza with my husband, or stargazing with a dry, bold cab in hand. Okay, let's be honest, I'm probably doing laundry or ordering last minute things from Target!