Chrissy Purcell

Director, Optimization

Chrissy develops, executes, and scales omnichannel marketing strategy on behalf of university partners, collaborating with key stakeholders to successfully launch go-to-market strategies, track outcomes, and optimize strategic approach on an ongoing basis.

A natural-born diplomat with nearly fifteen years of experience in the higher education and nonprofit sectors, Chrissy leverages experience in direct student service and in-house university marketing and communications to collaborate across organizations, creative teams, and executive leadership with brand integrity and student experience at the core. She holds a Master of Arts in Strategic Communication from the University of Oregon and a Bachelor of Arts in Sociology & Anthropology from Lewis & Clark College. In her spare time you'll likely find Chrissy exploring the great outdoors in beautiful Portland, OR, where she resides.